Zara Marketing Plan - 1529 Words

International Conference on Industrial Logistics Zara’s mission: To produce a fashion forward product for the masses Zara Tidbits †¢ Amancio Ortega quit his sales job to start the business with just 5,000 pesetas ($83) †¢ Founded in 1963 as a maker of ladies’ lingerie in the Galician town of La Coruà ±a †¢ Today, 70-year-old chairman and majority shareholder, Mr Ortega, is Spain’s richest man. Zara †¢ Flagship enterprise of Inditex (2001 IPO) †¢ Sales of 3.2 billion â‚ ¬, EBIT of 476.1 million â‚ ¬ in 2003 and EBIT margin of 14.8%. †¢ HQ and central distribution in La Coruà ±a (Galicia – northwestern corner of Spain) †¢ Women’s, men’s and children’s wear †¢ Over 724 stores in 56 countries Zara and Mango †¢ Spanish apparel retailers †¢Ã¢â‚¬ ¦show more content†¦Si intentase fabricar mis colecciones en Asia, no serà ­a capaz de traerlas a las tiendas con la velocidad suficiente. Al fabricarlas cerca de casa puedo descartar colecciones cuando no se està ¡n vendiendo y sin esta rà ¡pida respuesta no serà ­a capaz de obtener una buena relacià ³n entre calidad, precio y moda, que es lo que nuestros clientes esperan, subrayà ³..† Josà © Marà ­a Castellano, Febrero 3, 2005 Pricing Strategy Pricing Strategy 200 150 100 170 140 100 110 200 50 0 Spain Rest of Europe Northern Europe Americas Japan Zara’s Strategy †¢ A Passion for Fashion †¢ Global Reach †¢ VerticalShow MoreRelatedMarketing Plan: ZARA1571 Words   |  7 Pages IV. Swot Analysis V. Marketing objective and goals VI. Marketing Strategy and Tactics VII. Implementation and Control De La Salle University-Dasmarinas Bachelor of Sciences in Business Administration major in Human Resource Development Management Zara Clothing Company Marketing Plan By Mr. Carl Jastine Eugenio Ms. Angelica May Ignacio Ms. Mary Christine Agojo Ms. Shenna Mae Reyes Mr. Eric Balaoro I. Executive Summary Zara is the largest retail companyRead MoreZara Marketing Plan Draft3462 Words   |  14 PagesHigher Diploma in Sales and Marketing – YEAR 3 Marketing Planning ZARA Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui CONTENT INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES (PULLBACKS) TARGET MARKET MARKETING STRATEGIES FINANCIAL PLANNINGRead MoreZara Marketing Plan2293 Words   |  10 Pagessummary General introduction (including a concise consumers and category market/ trend overview) Entry mode -The suitable mode of entry for Zara to enter the clothing industry in Vietnam is franchising. -As Vietnam’s joint venture regulations are strict; the Vietnamese investors must own at least 51% of the enterprise’s capital. This will create some difficulties to Zara in term of controlling the business. -Therefore, franchising is more suitable because the mode of entry is suitable for entering a smallRead MoreZara marketing plan2438 Words   |  10 Pages Marketing European School of Economics, New York Campus Student: Adina Dairbekova Professor: La Perla 20th December 2013 TABLE OF CONTENTS INTRODUCTION This academic paper analyzes the marketing aspects and theories that are being applied to the company Zara, and analyzes and evaluates the marketing performance of the company. The report will cover the following topics: 1. The production of a concise external marketing auditRead MoreSwot Analysis : Marketing Planning1708 Words   |  7 PagesMarketing planning is the process that enterprises focus on customers’ needs, organize various business activities, through concerted mutual product strategy, pricing strategy, promotion strategy and placing strategy to provide customers with satisfactory goods and services, and then achieve business goals (Piercy Morgan, 1994). Some scholars think that adopting benchmarking in marketing planning is easier to lead imitation. Enterprises tend to set competitor s marketing activities as templatesRead MoreMarketing4467 Words   |  18 PagesThe marketing strategy comparison between HM (in UK )and Metersbonwe company CHENG YI PSB Academy Abstract Clothing brand chain has been a trend over the world, which has gained much profit for the clothing retailers, such as HM, ZARA, CA and so on. They are very good at using their special marketing strategies to manage their brands. While in China, there are many brands try to use this manage model, whereas, they are still inexperienced, whose marketing strategies shouldRead MoreZara Is A High Fashion Concept1396 Words   |  6 PagesZara is a high-fashion concept store offering apparel, footwear and accessories for women, men, and children, from newborns to adult age 45. Zara stores have two basic product lines: men’s clothing, women’s clothing and children’s clothing representing respectively 22%, 58% and 20% of sales. Each of these clothing lines consists 5- sub-categories which are lower garment, upper garment, shoes, cosmetics and complements ( Shankar, Verzosa and Mittias, 2009, para 10). It is possible see some examplesRead MoreFast Fashion Industry: Growth of Zara and Inditex Essay1532 Words   |  7 Pagesfast fashion approach is Zara (Hayes Jones, 2006). Zara is a child company of the parent company Inditex. Zara stores have established the stride for merchants around the globe in creating and shipping fashionable clothing (â€Å"Case 3-4. Continued Growth for Zara and Inditex†, 2013). Their marketing approach has helped them become extremely successful in terms of providing the customer with. International marketing strategies and its efficiency assists in the expansion of Zara. Cultural understandingRead MoreEssay on Zara Case1442 Words   |  6 Pageseconomics, is low cost, high control, and quick turnaround. Zara is just one of six retail stores operated by, Inditex, the parent company. Inditex owns Comditel, a subsidiary, which manages the dyeing, patterning, and finishing of gray fabric and supplied finished fabric to external as well as in-house manufacturers. By owning this company, Zara is able to maintain low cost production while being able to finish fabric in a week. Zara has the ability to obtain its main raw materials as well asRead MoreNew Retail Shop in Plovdiv- Zara1497 Words   |  6 PagesProject Executive Summary In recent months, Zara has observed the demand for a second retail shop in Bulgaria, located in Plovdiv. Therefore, the business aspect for this project is the growing and developing of the trademark Zara. The fact that Zara already has its first shop in Bulgaria (Sofia) and the profits are really higher, leads to the assumption that the project for opening a second shop will gain even higher results in the future. What is more, there is an analysis that shows the more